This baby bottle, named “Very Hungry,” is designed to look like a breast so babies have an experience as close to the real deal as possible. The packaging is shaped like a milk carton to represent what is held within the product. The graphics on the package of the “happy” milk drops are designed to evoke the pleasure that babies get from being fed. The window on the front panel exposes and creates appeal for the bottle inside the carton - more info here

"Redefining everything we ever thought about window shopping, these creative window displays will stop anyone in their tracks. As a mix of art, fashion, design and marketing, they not only have to quickly grab our attention they must compel us to enter a store. By giving people an experience, these displays also have the important duty of helping define a brand's image. As window displays have started becoming more like amazing art installations or fantastic scenes from a movie, we can only imagine the time spent beforehand - conceptualizing, planning and installing. How wonderful is it, though, when your art comes to life...like this?"

(read on at mymodernmet)

It has been a long time since I have updated my portfolio. It’s seems like my average blog is every 3 months. I must admit, I’m pretty inattentive with this online socializing business.

I have been engaged with a few ongoing projects including a website for a dentist and catalogue work for Bellevarde, a renowned construction company in Australia. In my full time job, ADSHEL, the launch of MOVE (Measurement of Outdoor Visibility and Exposure) has finally given outdoor media buyer’s measurable data, enabling them to monitor how effective their purchased media space is performing. With Adshel’s nationwide coverage, this makes them one of the leaders in the visibility index of outdoor advertising. There has been a lot of product development happening, and a large number of ‘create’ briefs.

Here is a couple:

Nestle Aero Bubble Machine:

Percy Jackson Blutooth

Trading Post Sound interactivity

I often get asked, What are my design rates and how much do I charge. It seems like a simple enough question which should demand a simple answer. But the answer is neither simple nor obvious. A host of variables must be considered to resolve what turns out to be a rather complex question. And the issue merits more than just a one-time consideration.

I constantly have to reconsider pricing each time I start a new project/assignment. While the criteria for pricing never change, prices always do. So please don't hesitate to contact me for a no obligation quote on your next project.

In the mean time have a read of this excerpt from The Art of Pricing (by: Tom Zimberoff) which I think the principles applies to both design and photography:

It only takes 1/125th of a second or so to snap a photo, and anyone with a camera can click the shutter. Nevertheless, some photographers make big bucks while others, perhaps just as talented, merely scrape by. So why are some photos priced higher than others? Why does the work of some photographers seem to be inherently more valuable than others? What factors allow such disparities to exist? The following anecdote may give you some insight.

The story goes that a wealthy couple was honeymooning in the south of France in the early sixties. The groom was a connoisseur and collector of fine art. In fact he owned several paintings by Pablo Picasso. By coincidence, they met an art dealer at their hotel who knew Picasso personally and offered an introduction. Arrangements were made for a rendezvous at Picasso's villa in Vallauris, just outside Cannes, the following day.

The party arrived at noon and was treated to a tour of Picasso's studio by the master himself. In the course of small talk, the groom gathered all of his nerve to ask Picasso if he would consider painting a portrait of his bride. To his surprise, Picasso agreed. In their excitement the couple began chattering about how long to extend their hotel reservation and about buying a special gown for the sitting… until Picasso brusquely interrupted to ask if a photograph of the young woman was available. Her husband took a snapshot from his wallet and handed it over. “Well,” Picasso said, “just leave this with me and go find some lunch in the village. Come back in one hour. I will have a painting for you.”

Astonished, the couple left with the art dealer for a bite to eat. They returned in one hour, just as Picasso was putting the finishing touches on a splendid if rather theoretical likeness of the beautiful bride. (Incidentally, you may assume that Picasso infringed no one's copyright by creating a derivative work from the snapshot; the groom took the photo!) Everyone was pleased.

The groom inquired casually about Picasso's fee, as he reached into his pocket for a checkbook. Picasso asked for $25,000 (in French francs). While price was no obstacle, the man joked about what a nice job it was to make $25,000 an hour painting pictures. Picasso's sober retort was, “You don't pay me by the hour. You pay for the years of hard work that made it possible for me to paint such a picture in only one hour!”

The Chalets@1750 consists of 3 freestanding homes that are to be built in Perisher. They are premium chalets that needed its own identity to raise the profile and set the standards with it's own identity. A Logo was designed with brochure marketing material. You can visit their website here.

Dexion is the company I am currently working for. This is a Drawer system from their Commercial range. It was initially created as an intricate detailed model in Inventor and then eventually exported into CAD production drawings. Inventor is a parametric technical drawing software similar to other titles like Solid Works, Solid Edge and Pro-Engineer. Since Discreet also produces AutoCAD and 3D Studio Max/Viz., the file is quite diverse between software. In this design process an Inventor 3D model was created, then 2D technical drawings was easily extracted from the model. Lighting, texturing and animations would be applied in 3D Studio Max/Viz.


Role: ACAD, Inventor 3D Modeling, 3D Studio for rendering.

I love breaking things down and trying new things. You can’t know if there are better ways of doing things unless you’re willing to try different things. It was tempting for me to redesign my website, but ended up modifying the colour scheme and redesigning my blog instead. I decided to spend a bit more time on blogger as I have learnt that it is one of the quickest and easiest methods for me to update my website without dealing with HTML coding, saving me more time in the future updates. There are so many templates online these days the requirement of a web developer is deemed unnecessary.

However, to customize and get it to the right design requires a good eye.

I was interviewed by 3D wold Magazine in 2006 marking one of our highlight milestones in CharKE Inc.

Back in 2005 I formed a partnership with Charlie Fishwater in the clothing label CharKE Inc.

CharKE inc. is a clothing label that reaches into the street-wear genre. At one point we had a group of talented people like John Liu, a sculptor and artist who worked on many movies including Narnia, the Lion the Witch and the Wardrobe (2005), Superman Returns (2006), Davie Mac and Tom Tomeski a designer who happened to be the double for Superman in the same movie working together.

But overtime people got distracted and the motivation soon dried up. They all headed into different directions including me.

For the time being, I have passed CharKE inc. to Charlie which has freed up my time allowing me to focus on my postgrad. and freelance work with Crossconcept.

Visit website here.

This website sums it all up for inspiration of all types of animation.

Click here.

Eco Zoo

EcoZoo is a recent addition to an increasingly long line of impressive 3D interactives appearing online. Most of these have been made possible with performance and rendering advances in the Flash Player and 3D libraries such as PaperVision3D which have popped up to take advantage of them.

What interests me is that it wasn’t that long ago that people were scoffing at the thought of 3D interfaces and mocking them for their inherent usability issues and gimmickery. While the gimmick label is still fair, it may not be in the near future. With the barrier to entry dropping by the day, building a 3D interface is no longer the realm for the coding elite. Although we’re likely to see a large amount of experimentation at first, as thoughtful designers with a care for user experience pick up this technology, solid design and interaction patterns should emerge that will raise the bar over time - just as we’ve seen with normal 2D websites in the past 10 years. Although you could argue it’s not fully 3D, ‘coverflow‘ as seen in Apple’s iTunes and iPhone could be seen as an early 3D interface pattern that’s been picked up by the masses and can now be found on a plethora of sites, webapps and widgets.

Although 3D interfaces will only be appropriate for certain types of content, I’m excited about seeing how designers will start taking advantage of this technology in their everyday work.